PRIVACY POLICY

Effective as of May 21, 2024

Introduction

Maryville University (“Maryville,” “we,” “our,” or “us”) respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website (“Site”) and the services provided through our Site (collectively, “Services”).

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically.

Maryville policies related to various forms of consumer or other protected information, and employee or student conduct can be found at https://www.maryville.edu/admissions/financial-aid/consumer-information/.

This Privacy Policy covers the following topics:

Personal Data We Collect
How We Use Your Personal Data
How We Share Your Personal Data
Cookies and Other Tracking Technologies
“Do Not Track” Signals
Choices About Your Personal Data
Security
Third Party Links
Children’s Privacy
Notice to California Residents
Accessibility
How to Contact Us

1. Personal Data We Collect

We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes

Create a Maryville Account. If you create a Maryville Account, you will provide us with your name, email address, and you will create a password for future login purposes. If you use your Google, Apple, or LinkedIn login credentials to create your Maryville Account, please see the “Personal Data We Collect About You from Other Sources” section below.
Request Information.If you submit a request for information, you will provide us with your name, email address, and any other information you choose to include in your request. If you express interest in our educational programs, you will also provide us with other information including your citizenship status and academic information (e.g., degree level and student type).
Newsletter Signup. If you sign up for our newsletter, you will provide us with your name and email address.
Chatbot. If you use our chatbot feature, you will provide any information you choose to provide in your message. Our chatbot feature is provided by Capacity. Capacity may collect, record, and store the information you provide in the chat. Please review Capacity’s privacy policy here.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:

Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from Site visitors on a city-regional basis.

For more information on our cookie usage see our “Cookies and Other Tracking Technologies” section below.

Personal Data We Collect About You from Other Sources

In some cases, we may receive personal data about you from other sources, such as our vendors, business partners, and affiliates, other Site users, academic institutions, government entities, advertising networks, data brokers, operating systems and platforms, mailing list providers, social networks, and advertising and marketing partners.

Social Media Login

If you create and log in to your Maryville Account with your Google, Apple, or LinkedIn login credentials, we will receive certain personal data about you that the social media platform discloses to us, such as your name and the email address associated with your social media account. Google and LinkedIn may also provide us with your profile picture and any other information you permit the social media platform to share with third parties. The personal data we receive from Google, Apple, or LinkedIn is dependent upon your privacy settings with the respective social media platform. For more information, please review the privacy policies and settings of the social media platform you use.

2. How We Use Your Personal Data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:

Send you information about our services and those of our affiliates that we feel may be of interest to you;
Contact you to request your participation in surveys or other types of market research;
Maintain and improve our Site and Services;
Protect the security and integrity of our Site and Services;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations;
Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
Defend our legal rights and the rights of others;
Fulfill any other purposes for which you provide it;
For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
Comply with applicable law.

3. How We Share Your Personal Data

We may share the personal data that we collect about you in the following ways:

With vendors who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.);
To the extent that we are required to do so by law;
With vendors to prepare, deploy and analyze advertising content;
In connection with any legal proceedings or prospective legal proceedings;
To establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention;
With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
With any other person or entity where you consent to the disclosure; and
For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

Sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Cookies and Other Tracking Technologies

How We Use Cookies

Like many other companies, we use cookies and other online tracking technologies (collectively, “Cookies”). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).

We use Cookies to:

Estimate audience size and usage patterns;
Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;
Advertise new content and services that relate to your interests;
Keep track of advertisements and search engine results;
Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
Recognize when you return to the Site.

We set some Cookies ourselves, while separate entities set other Cookies. We use Cookies other entities set to provide us with useful information, to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google, Facebook and other similar companies.

How You Can Opt Out of Cookies

Browser Settings

You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.

You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.

Platform Controls

You can opt out of Cookies set by specific entities by following the instructions found at these links:

Facebook: https://www.facebook.com/about/ads
Google: https://adssettings.google.com
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Advertising Industry Resources

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.

Google reCAPTCHA

We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Site from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. More information as to Google reCAPTCHA and how it works is available here.

Other Types of Collecting Activities

The Site and Services may use Cookies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience.

5. “Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

6. Choices About Your Personal Data

Review and Request Changes to Your Personal Data

To review or request changes to any of your personal data, please contact us as described in the “How to Contact Us” section below.

Marketing Communications

To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails or send an email to unsubscribe@maryville.edu.

You can opt out of our marketing text messages and calls to your phone number by: (i) for text messages, texting “STOP” in response to our text message; and (ii) for calls, requesting to opt out during a call you receive from us. Please note that your opt-out request is specific to the phone number used to exercise the request, and that your opt out will not affect any subsequent subscriptions associated with the phone number.

You also may contact us as described in the “How to Contact Us” section below to request assistance with any of your marketing communication preferences.

7. Security

We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

8. Third Party Links

The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites

9. Children’s Privacy

The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.

10. Notice to California Residents

We do not disclose personal data obtained through our Site or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.

11. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below

12. How to Contact Us

If you have any questions or concerns about our privacy policies or practices, please feel free to call us at 314-529-9300 or write to us at:

Maryville University
650 Maryville University Drive
St. Louis, Missouri 63141

Maryville University Website Privacy Policy